Public relations in the field of health protection play an important role because all of us are interested in our health. Most of us are trying to listen to the advice of our family and friends rather than to companiesí messages, thatís why any PR campaign in this field requires thorough and professional planning.

Openness to public is one of the key factors having impact on health companyís image. This includes not only consumerís possibility to ask questions, but also companyís readiness and possibility to response to an inquiry and improve its operation. While developing the strategy, we are trying to analyze the situation both on the part of the customer and on the part of a target audience representative. Such comprehensive approach gives an opportunity to offer the most viable solution.