Communications company Noblet Media CIS, Edelman affiliate, in partnership with Info Sapiens research agency, presented the survey on lifestyle and financial views of middle and upper-middle class in the countries where the companies operate.
The beginning of 2020 obviously adjusted everyday lives all over the world, forced to slow down and become more flexible. Nevertheless, did it actually change the values, global goals and dreams of the consumers? Did they become more united or learn some responsibility? This survey reflects the portrait of the most active consumers, setting the tone for economic life in the six countries.